Educational Content. A lot of companies are creating it. If you go by the 4-1-1 Social Content Rules, it probably makes up 67% of the content you're creating. But is it doing what you HOPED it would do? If not, you’re probably missing the most critical component to making that work…and it’s not what you think.

The Demo. It's the Holy Grail of a lot of software sales cycles. If we can just get people on a demo, they'll realize they need precisely what we have and buy it? But is that really true? In what part of our funnel does it actually make sense? Let's explore what this looks like for our friends in B2B tech orgs.

Marketing Innovation & Marketing Technology are NOT the same thing (as much as the Martech companies might try to convince you otherwise). Want to learn the difference between the two? Check out this overview! You might just learn why your marketing tech stack hasn't delivered any value to you yet 💡

You're probably familiar with the phrase, "it takes two to Tango". Well, the same is true of a conversation. Without two parties, no CONNECTION is possible. Today, let’s explore what that kind of connection looks like when it comes to business...specifically in networking, marketing and sales.

I think in today's business environment, people are constantly looking for answers. And not just any answer, the "right answer". But, how can we get the right answer when we're asking the wrong questions? And how can we start asking the questions that get us to the answers that matter?

There's a lot of advice out there about "fixing" your marketing. Ditto that with sales. And a lot of conflicting advice at that. But what if the problem isn’t that they’re broken; but that they’re disconnected? You might have an unknown gap between the two, and if so, how can we get them connected? Let's explore.

In Canada, MOST people who are employed are in sales. And sales is now both an in-person and digital experience. So how can we stand out from the crowd online? It’s not by sending the MOST generic messages. It’s by igniting your personal brand to build connections and conversations that matter to people.

It's well known that as a business grows, there are different things needed; roles, systems, cash flow. So, businesses tend to focus on these things to facilitate the next stage of growth. But how does marketing play into that puzzle? Today, we’ll explore the risks of "What We've Always Done" Marketing.

Do you have an emotional connection to the brands you trust the most? It might seem like a no-brainer question, but when it comes to marketing, there's a lot of fear in using "too much emotion". But what CAN we accomplish when we get brave enough to reveal the true human sides of our businesses?

Impressions vs. First Impressions...which are you focused on? While most of us WANT to care more about our first impressions than the vanity metric, it's pretty easy to get sucked in. And then we get “too busy” and forget to focus on our first impressions, digitally AND in real life. So, what can we do?

Simply put...because your using a B2C strategy. Let’s explore exactly HOW these B2C marketing strategies are hurting your business, and what you can do instead, as a B2B business, to generate the funnel you need to meet your revenue goals.

People talk about sales and marketing and networking as if they are all different things. But are they really? Let’s explore how these ideas have historically been divided and whether or not those divisions HELP us or HINDER us in the creation of a digital revenue stream that matches our goals.

I often hear people talk about persuasion when it comes to marketing. There's even an entire marketing discipline associated with it now. So let’s look at some of the common ways persuasion marketing is implemented by B2B companies...and let's ALSO look at how a shift in focus to PEOPLE over persuasion might look.

There's this thing that happens as businesses grow; they become more structured. And with more structure, they inherently become LESS entrepreneurial. But what happens when we lose that point of view? This article will specifically explore how you can create an entrepreneurial mindset in your marketing.

Did you ever see that movie, "Crazy Stupid Love"? It's a movie about how love can be so simple, yet so overly complicated at the same time. Marketing is the same. It CAN be so simple, yet most businesses overly complicate it. How do you keep it SIMPLE? Let’s explore.

There's a lot of confusion in Marketing between a TACTIC and a STRATEGY. A Strategy is a plan of action designed to achieve an overall aim. A Tactic is a step you undertake to accomplish your strategy. Have you ignored your Strategy and filled your marketing program with Tactics that don’t work? Let’s explore.

I read a post today that said, "Content has become so important in marketing because it fills the gap between buyer and seller". But is it REALLY filling the gap? I would argue NOT. It might GO in the gap. But it doesn't FILL the gap. Not all the way. So, what else do we need if content isn't getting us all the way there?

You know the benefit of having a senior marketing resource on your team? They'll ask you the important questions. If you don’t have the budget for a full-time, senior marketing resource, let's explore how we can go deeper on the questions we DO know to ask, to get to the answers that really matter 💡

Not all Marketing KPI's are created equal. Some have great value for your business. And some are mostly irrelevant. You must choose wisely. Let's take a look at some of the most common marketing KPI's for B2B businesses and explore when they make sense, and when they don't.

Ever get the feeling you're hearing a bunch of "me, me, me, me" when you listen to marketing? Yeah, me too. Somewhere along the line, people (and companies) decided that marketing was about telling people what it is we do. But it doesn’t work. Let’s explore why…AND what we can do differently.