Better At...Together: A Movement Begins

One thing has become blatantly clear to me in 2025...no person is an island.

If we're going to accomplish BIG things in life and in business, we need our Peeps.

And we don't just need people to SERVE us.

We need people to BE WITH us. To feel and care for us in our successes, dreams and failures. For people to choose us to be theirs. And for us to choose people to be ours.

Our friends. Our colleagues. Our team.

And in order to do that...we need to get better at something.

We need to get better at Togetherness.

Because if we're going to be Better At [anything]—Marketing, let's say—working together allows us to get "Better At" faster.

A while back, my friend (and apparently the person I connected with most on LinkedIn in 2025) Achim Klor introduced this concept to me. And because of my commitment to the concept of Collective Contribution, it made sense to me right away. But it's bigger than Marketing, or HR, or any department in business. It's bigger than personal relationships and parenting ones. It's bigger than one nation. It's for all of us.

Each of us likely has a desire to get better at something; according to ChatGPT, the top searched "better at" topics for 2025 include: time management, communication, AI skills, adaptability, resilience, collaboration, leadership, creativity, critical thinking, self-reflection, physical health, and building confidence. Compared to 10 years ago, there's been a HUGE shift to what people historically refered to as "soft skills", predominantly because they are not "learn and go" like how to use a hammer. They take practice. But more importantly, they take practice WITH OTHER HUMANS.

Ok, maybe not the AI skills, but if we have a desire to use AI to help PEOPLE, then we do still need some level of Togetherness capabilities.

And, of course, as soon as people are looking to get "better at" something, the world creates a simple solution; the fast and most efficient way to gain that skill, or at least, that's how it's sold. And in 2025, there were LOTS of "solutions":

  1. We build tech so the skill can be outsourced (that doesn't EARN you the skill btw, but it does "work" if you didn't really care about having the skill in the first place)

  2. We take a course that teaches us what to do (and promptly leave that learning in the classroom and don't take it into life)

  3. We download a freebie that outlines everything we need to know (but have no useful way of incorporating it)

  4. We join a community that promises to make us better (and then get lost in seas of content that teach us things but don't make us practice)

  5. We get a "coach" who tells us exactly which plays to run (except they're playing a different game than you are)

  6. We buy a journal for some self-guided reflection (and then it gets dusty under our bedside table)

  7. We pay a load of money for workshops and conferences that promise results (when they know well that teaching you how to shoot a free throw conceptually doesn't mean you leave the room with the skill)

  8. We listen to experts speak on panels to tell us what we need to do (based on their one path, without any knowledge of who we are in the audience)

Need I continue?

The fact of the matter is...the "solutions" don't serve the ONE THING we need to do in order to gain the skill, which is PRACTICE.

And yes, the practice is WORK.

You have to try. No one else can do it for you. And, you need people to practice with.

And YOU need to be able to choose the right people to practice with, not just cross your fingers and hope someone else delivers it for you.

Maybe that's the crux of it...fed by our 2-Day Delivery Guarantee syndrome.

No one got into deep self discovery in 2 days.

No one built a sustainable community in 2 days.

No one learned how to be a compassionate leader in 2 days.

What is it they say about Rome not being built in a day? I mean, I've been to Rome, and I'm sure glad they didn't stop after one day of effort.

Because when something REALLY matters, you put in the effort to do it.

So, what if we stopped trying to do EVERYTHING (which we can't) and instead focused on really practicing the skills that matter most to us?

That sounds like a good way to spend 2026.

And if the skill you're practicing requires a component of being Better At...Together first, check out the new series of events being offered by TLB Coaching & Events, including:

  • Virtual Connection Rooms

  • Virtual Listening Rooms

  • The Turning Point (In-Person Togetherness in Business)

  • Dinner with Peeps (In-Person Togetherness FIRST)

And I make a bold promise for each of these events; YOU are the center. Because if you want to build your connection skills, that doesn't happen my listening to a panel. And if you want to build your listening skills, to try on what you hear against what YOU believe, you have to be given a space to make a choice for you. And if you want to turn the corner in your business (or job searching activities), gaining new perspectives, offered specifically for your use case, can create a new path (if you have those listening skills). And when we FEEL connected to the other people in the room, THAT's when whatever skills we have come to life ✨

The intentionality behind these events all ties to one thing...becoming Better At...Together, so you can fill in those dot, dot, dots with anything you want, and be infinitely more empowered to accomplish it.

Oh, and there's something even BIGGER coming in Feb 2027...but you'll have to stay tuned for more behind the scenes information on that 😉

If you're ready to join the movement, make sure you're connected with me (Tracy Borreson), and don't forget to reference the Better At...Together movement.

Let's go!

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Marketing in 2026: More Questions Than Answers