I am by no means an Accordion Expert. But there is one thing that I DO know about Accordions; and it's that the one machine can both expand and contract and still stay the one machine. Your Marketing and Sales Funnels could be the same. Let's explore what we could do differently to create more MUSIC 🎵

The 2026 Edelman Trust Barometer indicates a drastic shift to insularity. And while these results create an opportunity for Marketers, they also outline an important challenge...as Marketers, are we being open-minded enough? Or are we getting caught up in that insularity too?

I consider Growth Marketing as marketing that contributes to business growth. And yet, SO much marketing doesn't contribute to anything; even a lot of so-called "growth marketing". So today, let’s talk about growth, and what we can learn from nature to ensure we’re really driving it.

Ever have those days when everything seems to be falling apart around you? Yes, as business owners, we're taught to show up. Be visible. So, we do the things. And end up creating FROM the darkness, only to create more darkness. Can marketing actually be a light in the dark? Let’s explore.

In the film The Greatest Showman, there’s a song called, "Come Alive" and every time I hear it, I can't help but think how relevant it is in Marketing. So let’s explore what these lyrics can teach us about Authentic Marketing, and how you might use the concepts to bring your marketing back to life.

In a world overflowing with content, opinions, positioning statements, and AI-generated brand voices, the brands that feel most trustworthy aren’t just talking more. They’re listening better. So today, let's look at what Authentic Brand Listening looks like; and it’s more than a dsahboard.

I'm a big believer that Marketing is meant to enable sales (and any other revenue generating functions). But there are SO many examples of when it's doing the exact opposite. So, today, I want to look at just a few of them to help people see what's happening, to ACTUALLY address the problem :)

One thing has become blatantly clear to me in 2025...no person is an island. And if we're going to accomplish BIG things in life and in business, we need our Peeps. But we don't just need people to SERVE us. We need people to BE WITH us. And in order to do that...we need to get better at something. Togetherness.

2025 gave us a whole TON of data about what's NOT working in Marketing any more. And while we might know what's NOT working, there are still a lot of questions that need to be asked in order to figure out what DOES. So if you’re ready for that exploration, try on these questions :)

Marketing hasn't REALLY changed since the beginning of time. We've still got those classic 4P's at work, but the paradigms continue to evolve. What does that mean for the historic “laws” of marketing? This is where marketing gets complex. But there IS a way for it to be simpler. Let’s explore.

As a proud member of The Collaborative Entrepreneurship Incubator, I was recently explosed to the idea of Collaborative Roles and dove into exploring which ones I identify with most. So, I thought I would share a quick run through of the roles and why (and when) they fill certain gaps in marketing. Ready? Let's go!

Yesterday, I rode my GUTS out on the Peloton, and FINALLY beat my Personal Best Output. And it made me think about the effort that goes into most marketing outputs. Would you consider YOURS a "personal best"? Is that even the goal? Let's explore how you can create that if you so desire.

Marketing is ALL about narrative. But what happens when your Marketers (or you) get too caught up in OTHER PEOPLE'S language? Today, let's explore some common areas where our internal language might be letting us down...AND how we can re-frame it to get ourselves back on track.

Ever notice when reviewing "platforms" for electoral candidates, that EVERYONE says pretty much the same thing?Marketing falls into that category too. Especially in B2B tech. Or tech in general. And in that case, how do we choose? Let’s take a look at what’s going on in our heads.

What are YOU striving for? And what are WE striving for? When it comes to marketing, I don't think this language is really in use. Sure, we have GOALS, and METRICS, and likely even a VISION we're following, but if we asked eachother what we are striving for, would we know the answer?

Is your marketing program still not doing what you're hoping it will? The good news is, it's never too late to turn things around. Today, we're going to be exploring the concept of Marketing Sprints; quick little weekly tests that, within 90 days, can turn EVERYTHING around. Down for that? Let's go!

I'm a huge fan of the Marie Kondo method of organizing, which is based around only keeping things around you that Spark Joy. And as I was thinking about what tea cup to use today that would most spark my joy, it made me think about whether that's happening in marketing…

Do you remember Where's Waldo? Those puzzles where what you have to find is REALLY well hidden, and you actually have to try? Well, I feel like that's HUMAN-ness in our AI world of content creation. Because doing MORE of what you’d rather not do at all, isn’t the answer. So, what is?

A LinkedIn connection recently posed a question about whether anyone was still creating “original content” on LinkedIn. And the answer is, absolutely. But is it in the majority? Well now, that depends on how you define “original content”. Let’s explore…and let our authentic curiosity lead the way.

If you're reading this article on the internet, and it's 2025 or later, you probably haven't been able to avoid the concept of Generative AI. That is NOT what this article is about; instead it’s all about WHAT we're actually out in the market trying to generate; and the CHOICES we make along the way.