Is your content creating conversations? If not, there might be a missing link in your Marketing Chain. In this week's article, we're exploring how to shift from creating content to creating conversations as a Marketer. And yes, this activity IS for marketers...not just for sales.

Micro-Management shows up in a lot of places. Yes, even in marketing departments. Big and small. Worldwide. And while it may seem like "due diligence", what if it's actually taxing growth? Let’s explore the sneaky cost of micro-management in marketing, how we can identify it, and how we can fix it.

ROI dominates the conversation around returns in marketing. But what if there were other, more impactful, marketing returns we could look at to take our brands in a more meaningful direction? I believe there are. At least two of them. Let’s explore.

I just started listening to the audiobook Brave New Work by Aaron Dignan and there's one example in it that I just can't shake. It's about intersections. Specifically, the difference between traffic lights and traffic circles (or roundabouts). And it has everything to do with Marketing…

I've been thinking a lot about ecosystems lately; and a comment about "orchestrating communications" really made this come to life for me. Because we all hear the difference in a harmony...but how often are we looking to actively CREATE it? Let’s explore some way to bring more beutiful music to life!

Know. Like. Trust. We get it. We understand we can't like something we don't know. And we won't trust something (or someone) that we don't like. But, if we look at a real relationship, trust building isn't just a one-way activity. It's bilateral. And your marketing could probably do that more clearly.

I believe the most valuable marketing activity we can do is talk to customers. Directly. Truthfully. And full of curiosity. Not to learn how we can sell better, but how we can HELP better. But how many Marketers have that as a standing To-Do in their day? week? month? It could probably be more.

While I was doing my Peloton ride yesterday, the instructor prompted us for "maximum effort". And, of course, it reminded me of Deadpool. And then that got me thinking, is the maximum effort we put into Marketing being measured by the right things? Let’s take a look.

While businesses are so busy attempting to "create valuable content", are we actually missing our opportunities for authentic "value exchange"? What if instead of "marketing", or "creating content", we put "exchanging value" on our To Do list for today? What might that look like from a Marketing perspective?

There’s a difference between ideas and insights that I’m not sure "Data-Driven Marketers" are taking into consideration on the daily. So, in today's article, I want to explore what it looks like for Marketers to not just drive around in circles, but for them to use their tools to create meaningful forward momentum.

Last year, around this time, I wrote an article titled "Luck is not an Effective Marketing Strategy". And yet, here we are another year later, NOT doing the things it takes to increase our Luck Surface Area in Marketing. So, let’s keep talking about it!

I am by no means an Accordion Expert. But there is one thing that I DO know about Accordions; and it's that the one machine can both expand and contract and still stay the one machine. Your Marketing and Sales Funnels could be the same. Let's explore what we could do differently to create more MUSIC 🎵

The 2026 Edelman Trust Barometer indicates a drastic shift to insularity. And while these results create an opportunity for Marketers, they also outline an important challenge...as Marketers, are we being open-minded enough? Or are we getting caught up in that insularity too?

I consider Growth Marketing as marketing that contributes to business growth. And yet, SO much marketing doesn't contribute to anything; even a lot of so-called "growth marketing". So today, let’s talk about growth, and what we can learn from nature to ensure we’re really driving it.

Ever have those days when everything seems to be falling apart around you? Yes, as business owners, we're taught to show up. Be visible. So, we do the things. And end up creating FROM the darkness, only to create more darkness. Can marketing actually be a light in the dark? Let’s explore.

In the film The Greatest Showman, there’s a song called, "Come Alive" and every time I hear it, I can't help but think how relevant it is in Marketing. So let’s explore what these lyrics can teach us about Authentic Marketing, and how you might use the concepts to bring your marketing back to life.

In a world overflowing with content, opinions, positioning statements, and AI-generated brand voices, the brands that feel most trustworthy aren’t just talking more. They’re listening better. So today, let's look at what Authentic Brand Listening looks like; and it’s more than a dsahboard.

I'm a big believer that Marketing is meant to enable sales (and any other revenue generating functions). But there are SO many examples of when it's doing the exact opposite. So, today, I want to look at just a few of them to help people see what's happening, to ACTUALLY address the problem :)

One thing has become blatantly clear to me in 2025...no person is an island. And if we're going to accomplish BIG things in life and in business, we need our Peeps. But we don't just need people to SERVE us. We need people to BE WITH us. And in order to do that...we need to get better at something. Togetherness.

2025 gave us a whole TON of data about what's NOT working in Marketing any more. And while we might know what's NOT working, there are still a lot of questions that need to be asked in order to figure out what DOES. So if you’re ready for that exploration, try on these questions :)