I've been personally working on letting go of figuring out The How, and why that matters in Collective Contribution became abundantly clear this past week . What becomes possible when we let go of HOW and step into something that fits a little better? Let’s explore!

It's back to school time, so today, I want to talk about Math. Specifically, People Math. Because People Math doesn't work the same way as Math Math. In Math Math: 1 + 1 = 2 But in People Math, something different happens. Something BIGGER. And more powerful.

Time. There are so many things people say about it. And we all have our own individual beliefs about it. And while it might look like we "all have the same 24 hours in a day", today I want to focus on how we spend that time and whether we’re experiencing those spends as investments.

Everything is always evolving. Markets. Industries. Businesses. And people. It is, as they say, the natural way of things. Which means, conversations should evolve too. Join me for an adventure into the 4th dimension, where Crazy, STUPID Marketing evolves into Collective Contribution.

Many young marketers are getting great at "doing things". But how many of them are actively contributing to "making stuff happen"? Arguably, not enough. And since these pieces are not a linear progression, what would happen if more of our marketers were practicing building the catalyst muscle?

Marketers are drowning in data. And yet, week after week, most marketing teams keep making the same things, in the same ways, for the same audiences. The data sits in a tab. And drives NO changes. So, how can we change that? With some marketing micro-experiments, that’s how.

Is your content creating conversations? If not, there might be a missing link in your Marketing Chain. In this week's article, we're exploring how to shift from creating content to creating conversations as a Marketer. And yes, this activity IS for marketers...not just for sales.

Micro-Management shows up in a lot of places. Yes, even in marketing departments. Big and small. Worldwide. And while it may seem like "due diligence", what if it's actually taxing growth? Let’s explore the sneaky cost of micro-management in marketing, how we can identify it, and how we can fix it.

ROI dominates the conversation around returns in marketing. But what if there were other, more impactful, marketing returns we could look at to take our brands in a more meaningful direction? I believe there are. At least two of them. Let’s explore.

I just started listening to the audiobook Brave New Work by Aaron Dignan and there's one example in it that I just can't shake. It's about intersections. Specifically, the difference between traffic lights and traffic circles (or roundabouts). And it has everything to do with Marketing…

I've been thinking a lot about ecosystems lately; and a comment about "orchestrating communications" really made this come to life for me. Because we all hear the difference in a harmony...but how often are we looking to actively CREATE it? Let’s explore some way to bring more beutiful music to life!

Know. Like. Trust. We get it. We understand we can't like something we don't know. And we won't trust something (or someone) that we don't like. But, if we look at a real relationship, trust building isn't just a one-way activity. It's bilateral. And your marketing could probably do that more clearly.

I believe the most valuable marketing activity we can do is talk to customers. Directly. Truthfully. And full of curiosity. Not to learn how we can sell better, but how we can HELP better. But how many Marketers have that as a standing To-Do in their day? week? month? It could probably be more.

While I was doing my Peloton ride yesterday, the instructor prompted us for "maximum effort". And, of course, it reminded me of Deadpool. And then that got me thinking, is the maximum effort we put into Marketing being measured by the right things? Let’s take a look.

While businesses are so busy attempting to "create valuable content", are we actually missing our opportunities for authentic "value exchange"? What if instead of "marketing", or "creating content", we put "exchanging value" on our To Do list for today? What might that look like from a Marketing perspective?

There’s a difference between ideas and insights that I’m not sure "Data-Driven Marketers" are taking into consideration on the daily. So, in today's article, I want to explore what it looks like for Marketers to not just drive around in circles, but for them to use their tools to create meaningful forward momentum.

Last year, around this time, I wrote an article titled "Luck is not an Effective Marketing Strategy". And yet, here we are another year later, NOT doing the things it takes to increase our Luck Surface Area in Marketing. So, let’s keep talking about it!

I am by no means an Accordion Expert. But there is one thing that I DO know about Accordions; and it's that the one machine can both expand and contract and still stay the one machine. Your Marketing and Sales Funnels could be the same. Let's explore what we could do differently to create more MUSIC 🎵

The 2026 Edelman Trust Barometer indicates a drastic shift to insularity. And while these results create an opportunity for Marketers, they also outline an important challenge...as Marketers, are we being open-minded enough? Or are we getting caught up in that insularity too?

I consider Growth Marketing as marketing that contributes to business growth. And yet, SO much marketing doesn't contribute to anything; even a lot of so-called "growth marketing". So today, let’s talk about growth, and what we can learn from nature to ensure we’re really driving it.