Traditional Sales & Marketing is Broken.

Marketing team members manage the brand. They create content in alignment with that brand. The measure engagement. They create whitepapers and case studies. They show things to people. Maybe they have the tiniest bit of engagement with people, but mostly, their job is to pass leads off to sales.

Sales team members hunt for leads. They talk to people (or maybe they just pitch to people). They identify opportunities (when they have the space and time to do that). They create a reportable funnel. The create proposals and contracts. Maybe they ask Marketing for documentation support, but mostly, they keep their leads to themselves for commission purposes.

Sound familiar?

It’s your classic SHOW & TELL. Marketing does the showing and Sales does the telling.

But remember Show & Tell from school?

You did BOTH the show AND the tell. And that’s what connected the dots for your classmates.

Digital has blurred the lines between Sales and Marketing.

In the digital world, just like in kindergarten, these hard lines don’t exist.

Marketing team members have social media profiles (and networks).

Sales people have expertise that can add value to your brand.

Every team member who networks (online or offline) is creating experiences for other people.

If you’re a digital business, especially selling B2B products and services, these contribute to your revenue.

But only when the efforts are connected to each other.

Connecting the Sales and Marketing Dots - Digitally.

All it takes is a simple shift:

A shift from doings things to making connections.

A focus on connecting the dots for people.

Using digital solutions that make human connection with your brand accessible 100% of the time.

Digital allows you to connect the dots in your sleep.

Let’s explore where it can take you 💖