How to Reset Your Marketing (in a flash)
Well, it's Q4 2025, and likely there are a few of you out there who are looking at your marketing program wondering why it's still not doing what you're hoping it will.
The bad news? Most of 2025 is gone.
The good news? It's never too late to turn things around.
Today, we're going to be exploring the concept of Marketing Sprints; quick little weekly tests that, within 90 days, can turn EVERYTHING around.
If you're dedicated to learning from the data.
Down for that? Let's go!
Key Principles
Since I'm always a fan of sports analogies, we're going to take a look at our Marketing Sprints through the lens of competitive sprinting, which is grounded in the following principles:
Speed is a SKILL > every sprint rep is about precision, not just effort.
Quality over Quantity > rest between sprints is crucial for full power output.
Central Nervous System Management > balance high-intensity with recovery.
Individualization > adjust volume and recovery based on athlete and event focus.
If you've read any of my articles before, you can probably guess where this is going 🤣
But let's get started :)
Speed is a SKILL
Ok, let's kick this one off by talking about PRECISION. Because I don't think anyone would question that there is a lot of effort going into "Marketing Efforts". But to what end?
That's where the precision comes in.
If you're not praticing the right things, you're not building a SKILL in the right things.
Since we're looking at week-long marketing sprints as part of this exercise, let's look at all of the things a sprint athlete looks at in a week that contributes to building the SKILL required to actually WIN a race (which is what we're all going for, right?)
Acceleration + Strength
Recovery + Mobility
Max Velocity + Plyometrics
Regeneration
Speed Endurance + Weights
Technical + Drills
Complete Rest
It's a lot, right?
And if you're being honest, how many of those things do you do on the weekly when it comes to your marketing program? I mean, how often are you:
Exploring how to accelerate the business using YOUR strengths?
Praticing your program mobility and recovering from failed attempts?
Testing your max velocity by seeing how far you can "jump"?
Regenerating towards your strengths through rest?
Running at speed with the additional weight of your industry challenges?
Working on the foundations (in practice, not live)?
Completely resting (i.e. DOING absolutely nothing)?
Now sure, while a sprinting training schedule might include all of these, you're probably thinking that you'd never have time to DO anything if you were spending time on the above activities. I mean, there's nothing in there about creating email funnels, posting on social media, or doing all the coordination it takes for a tradeshow.
But those things? They're just RUNNING.
Without a strategy.
Which is how people get burned out. NOT how they win a race.
So, if you want to turn speed into a skill for YOUR Marketing Team, each of these items need to be considered WEEKLY. And then we're really building the skill of sprinting.
Quality over Quantity
You've heard me say it before (and you'll hear me say it again), yet still on the daily Marketing Teams get caught up in too much doing that doesn't lead to results.
And one of the things I love about the athletic description in the intro for this category is how it's related to full POWER output, as opposed to just "full output".
So, where does YOUR power lie in your organization?
Where do you serve better than any of your competitors?
Where do your people get jazzed about helping?
How do you harness effort into power most effectively?
Of course, the answers are different for every organization.
But if you're not even ASKING the questions, then you're going to end up in pure quantity mode in no time.
Central Nervous System Management
The Central Nervous System (CNS) in a human body is the system that governs intensity, recovery and adaptation; which, in this business sense, speaks most clearly to your company's decision making and communication systems.
So, we're looking at Strategic Intelligence + Communication here.
The Operating System for your business decision making. Both inside your Marketing Team, but also inside your organization as a whole. These include:
People + communication channels (the neurons and synapses)
Data, conversations, and feedback loops (electrical signals)
Leadership + core management systems (brain and spinal cord)
Market data, customer insights, and employee signals (sensory input)
Strategic initiatives + project execution (motor output)
Decision fatigue, communication overload, and lack of clarity (CNS fatigue)
That last one? Leads to physical illness; the same way it leads to business illness💡
In order for the system to operate at max efficiency, all of these things need to be in BALANCE.
And again, YOU balance looks difference than another company's balance.
It takes some testing to figure it out.
If you've ever done yoga, you'll know that balancing in tree pose gets easier with practice.
But if you don't practice? You stay equally wobbly.
So, if you don't want to be wobbly, PRACTICE looking at all of these things as a whole on an on-going basis. You just might find your balance after all :)
Individualization
Every athlete has a different body and different event goals. Just like your business.
I recently met Adam Ocean Walker at a conference, who told a story about how he created his own unique swim technique in order to complete the Ocean 7 (the seven hardest ocean swims on Earth). Because of a bad shoulder, he couldn't swim the way other swimmers were taught. And his success was critically dependent on him creating a way to make the challenge work for his body.
Your business—and your marketing—is the same.
Your greatest potential comes not from what you DON'T have, but in using precisely what you DO have today. The people, the passion, and the goals.
But if those three things are not intricately connected in your focus, your plan isn't individualized. IT'S COPIED.
Adam never would have been able to swim the Ocean 7 using a copied technique.
And you're likely not going to reach your goals with a copied marketing technique, either. At very least, it's not going to work in the long run.
But how often are you looking at how individualized your marketing plan is for your business?
On the weekly? I'd guess not ;)
All You Need is FOCUS
Weird, Tracy's going to talk about intention again.
Now, I get it. We want to see things being DONE in Marketing. But at the end of the day—and more importantly—we want our efforts to accomplish something.
Generally, in a business perspective, that's sales.
And all of the items mentioned above?
If you don't have someone in your organization focusing on JUST those...they're not happening.
And, if you are a solopreneur OR a Marketing Team of ONE (I see you unsupported Marketing Coordinators), you likely don't have the time OR the experience to do it.
So, why not add someone to your team that can do it WITH you?
If YOU feel like the direction you're currently going with your Marketing is NOT the direction you want to be going, let's chat. A TLB Coaching Advisory Program might be exactly what you need 💖
