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Social Media is Marketing’s Responsibility.

Well, at least 98% of the time 😉

So expect our marketers to know things about social media. How to create accounts. How to post. How to engage.

And we get SO busy with WHAT they need to do, and tracking to make sure it’s done.

But when it comes to marketing, just DOING something doesn’t necessarily make a difference.

Ever had your team (or yourself) post a post and get NO engagement?

Ever gone dark on social media for days (or weeks) and not notice any difference in your funnel?

If you simply stop at DOING THINGS on social, social will never do anything for your brand.

Unless we empower our Marketers with the SKILLS to make social work.

And it’s less about the WHAT they do.

And more about the relationships they build that make the WHAT work.

And it doesn’t actually matter what your specific marketing goals are.

(I mean, you DO have to KNOW what they are and WHY they are).

But no matter what you’re trying to accomplish? There’s a way to do that with social.

But it won’t happen just by BEING ON social.

Let’s Make Marketing Social (again).

In the days before mass media, Marketing was always about making connections, building relationships, serving clients in magnificent ways, and inviting people to the party.

It can be that again.

Even on social media.

All it takes is the right focus 🔍

Book Your Discovery Call

We’re Bringing Social Back…

What does it look like for your brand to actually be SOCIAL on social media? First, we create a harmonious mash-up of your corporate brand and your marketers personal brands; and let your people be PEOPLE.

Then, we create systems for those people to start building authentic relationships digitally…so those people are actually interested in consuming your content, attending your events, and participating in your Brand Community.

The concept of community may seem to many to have become mostly jargon, but what does it actually look like - or rather, what does it actually FEEL like - to create community around your brand?

Whether in-person or digital, there are people who vibe with you, and there are people who don’t. And when you build a marketing community of the former, they invite themselves into your conversations…and they invite other aligned peeps too.

Sales is all about conversions. The number of dollars you see in the bank. But what DRIVES those numbers? People. And what drives those people? A connection with someone who can help them solve problems.

And in a world where people don’t want to talk to sales people, we need to give them someone else to talk to. Someone with whom they belong. Someone who they can trust to give them the best advice. And someone who gets their ear before any competitor.

Ready to give your Marketing Team the Social Skills they need to succeed?

Book Your Discovery Call