Most Corporate Marketing Efforts have NO ROI.
Yup. I said it. And if you’re looking at your numbers, you know that it’s true.
When you’re the size of Apple, or Disney, or Virgin, it doesn’t matter.
But when you’re a small business looking to scale? Or get investment? You bet it does.
So what does it take to create marketing efforts that MATTER?
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Surely your marketing program is creating content of sorts. But is it the SAME type of content as everyone else in your industry? Or does it make you stand out?
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People don’t really connect with brands. They connect with PEOPLE. Specifically, people who are acting like people. Because when people LIKE you, they have the option to build a relationship towards knowing you, and trusting you. But content alone will never do that.
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Producing things for the digital environment is mostly irrelevant if people don’t consume it. On top of that, that has to be the RIGHT people. And on top of that, it has to create the right FEELING for those people. THAT’s when engagement becomes more than just vanity metrics about likes. That’s when it becomes a COMMUNITY that truly supports your business.
You might think you’re doing these things right now.
But if your marketing spend still just looks like a COST and not REVENUE, you’re not.
The first step?
Ensuring that your Marketing Team members have the social skills to make them work.
SOCIAL SELLING & INFLUENCE: For Marketing Teams
If your Marketers are going to be responsible for “social media” - and you WANT those efforts to drive value for your organization - then they need the skills to build the relationships that make those efforts work. And while Marketers might want to stay as far away from Sales as possible, if your marketing efforts don’t play well with sales, they WON’T be generating revenue.
This 12-week program teaches your Marketers:
How to create content that is in alignment with building brand thought-leadership,
How to create connections digitally that improve engagement rates, event attendance and sales,
How to own their personal brand while building meaningful relationships for the corporate brand,
How to eliminate unproductive marketing efforts and replace them with meaningful ones.
Email tracy@tlbcoaching.com to start coordinating YOUR Team Experience today!
Carole Jean Whittington, Founder, Mind Your Autistic Brain
“Energy, passion, clarity of ideas and a beautiful penchant for curiosity and wonder, are how I would describe Tracy Borreson to someone who had not yet met her. Working with Tracy and spending any amount of time in conversation with her truly is life changing and I promise she will over deliver. Tracy is innovative, fun and truly a human to know and working with her is always a pleasure.”
