This concept continues to be a struggle in the personal branding space. A lot of people think personal branding is a marketing tactic; an activity in showing up a pre-defined way to achieve what they want. Except it’s not. Let’s explore the concept a little deeper.

I’ve been using this header on my website for a while now, and I thought maybe it could use some framing. When a business is new, it starts out based on the foundation of ONE brand…the owners brand. Here are the benefits of doing that ON PURPOSE.

Do you decide on your actions with a specific intention in mind? I’m not one to always have a plan for EVERYTHING. That’s because plans are usually based on executing a list of things that have been decided based on an intentional RESULT, instead of an intentional WAY OF BEING. But what if we flipped the script?

We’ve all heard the phrase, “work-life-balance”. But balance, by definition, means, “a condition in which different elements are equal or in the correct proportions.” But what are the correct proportions at any given time? Just ask your personal brand.

So many things in life are a journey. A personal brand is no different. As you grow and change, your personal brand changes with you. And, there’s different support you need at each stage. Here’s a brief scale of what type of support can help best at each stage of your personal branding journey.

When it comes to telling people who you are and what you do, there are SO many “scripts”; which may provide you with useful information; but trying to share YOUR why in someone else’s words is just super hard. So, you need to use your own vocabulary. Read on to find out how.

I use this phrase a lot when it comes to connecting with people. But, do you know who “your people” are? A lot of people confuse the concept with an Ideal Customer Avatar. But they are NOT the same thing. Read on.

Many personal branding consultants are focusing on your digital appearance; how you show up online. And this is an ASPECT of personal branding. But it’s not the whole story. Here’s why it’s dangerous to assume that your personal brand is ONLY your digital appearance.

In the last week, I’ve had two different clients share with me that they are afraid of being seen a certain way, so it stops them from showing up. Based on their personal brands, it would be absolutely IMPOSSIBLE for them to show up those ways…if they were showing up authentically. But the fear is still there. It might be for you too. So, let’s explore it :)

I talk a lot about the power of personal brands in messaging and marketing. But personal branding also provides great access to finding the habits (in your business AND your life) that actually support you getting where you want to go.

It’s no secret that I’m passionate about authentic voices in the market; for people to share their stories in their words. Here’s why.

I’ve always been one to “get my thinking cap on”. And thinking can help you in a variety of areas. But when it comes to personal branding, the more important cap to wear is your “feeling cap”. Here’s what THAT cap feels like.

When it comes to leadership, just like everything else, there’s no ONE right way to do it. Today I’m talking about some of the FEELINGS that are associated with great leaders, and how you can tap into your personal brand to show up in that capacity.

Songs can say it all right? So, what is “Show Yourself” from Disney’s Frozen II telling you about your personal brand? Let's find out.

If you’re an entrepreneur, YOU are your brand. YOU create the feelings. The experience. The lasting impression that someone shares after you leave the room. So, what does it look like to include “Family Values” as part of your brand?

If you’ve ever felt stuck in your business, I would BET (and I’m no gambler) that it’s because you’ve neglected your personal brand. So how can you listen to it to get unstuck? Let me explain.

If you’re a service-entrepreneur, you’re bombarded by it every day by people who what the solution for YOU. But, how can they possibly know that, when they don’t know anything about you? At the end of the day, you decide: do you want to run your business the way someone else - who doesn’t know you - says you should? Or, do you want to run it your way?

In the online services space, there is a very low barrier to entry. Which means, there will continually be more and more providers doing what you do. Focusing on the who, what, when, where and how drive competition. if you’re looking to stand out from the crowd, that leaves your WHY.

I work with a lot of people who would consider themselves “multi-dimensional”. I often hear things like, “I just have so many ways I want to contribute to people, I just can’t keep my messaging clear”. Here’s the thing. Being multi-dimensional isn’t confusing, unless you make it confusing. Let me explain.

In the first article in this series, I talked about using our emotions as traffic lights. Today, as the first blog post of 2021, I want to dive deeper into the next step in creating alignment - commitment.